Plonts plant-based cheese

The brief: make cheesy content

While in the process of launching, new plant-based cheese brand Plonts asked me to create social videos that poked fun at vegans, climate dread, and the dairy industry.

Across platforms, my cheesy videos have earned over 500k views for the brand. And one particularly sisyphean clip starting a conversation, with over 300 comments (the conversation was: what the hell is going on here?)